Small Business Marketing - Postcard Marketing is the absolute easiest way to get your sales
Postcard Marketing is one of my favorite things to do in order to quickly generate attention. Postcards work so well, with the prospect, because the readership is so high. Almost everybody reads a postcard that was handed to them. If you can be a valuable card and easy to read, so that the reader in a simple action to take, postcards are extremely effective.
The postcards I get anywhere from a 3.5 percent response rate to 18 completely, which is unheard of. The reason for our success is simple because our postcards targeted a single goal.
There are not too much information on the postcard. However, there is a single goal oriented, and I use to drive people to my site. I also have a rule, they offer a kind of report that they can download for free.
The process is simple. Development of a website and put a valuable free report, you have developed on the site. You can then go to your site, with the free report as a selling point. This way you are building tremendous value because you are an expert in your industry for funding.
But this article is on postcard marketing. And with direct mail to generate leads on the postcard. You must use single focus is on a postcard. It must be fast, simple and to the point. This type of postcard marketing is the most effective, and it is even more effective if you personalize it.
I have to be a two-sentence format to be very effective. It is not the traditional picture postcard you see with a bunch of crazy, unrelated graphics. I have tested this. They are not nearly as effective as a simple graph that is not a personal, two-sentence format postcard. You want to use a smaller card, with the first class postage is only $ 0.26.
On the front of the postcard, you want your company name, address and the name and address of the recipient. You have nothing else. Some postcards have all kinds of material on the front, such as sales messages. You do not need to do.
On the back of the postcard, you want the date on which the top right and then, for example, you have two sets. Your copy could be something as simple as "Dear Judy, you are opening, some other ideas, like increasing sales on a consistent basis?
Finally, you have your signature on the bottom.
It is very simple. In fact, it is receiving the exact opposite of all other e-mail and postcards, which they have with the great graphics and detailed copy have. However, then bring your postcards enormous value.
Direct Marketing with postcards is a great way to drive new sales to enable former customers and other companies from your current customers. Who in a company can use postcard marketing to grow their sales and business development? You just need to do.
